“At the core of financial illiteracy is the marginalized open conversation about money. Society has demonized money and places a shame tag on financial struggles which fuels the psychology behind behavioural finance. Coming from a previously disadvantaged community, I have experienced how these stigmas have broken families, society and most importantly the human being. My passion for financial planning stems from wanting to empower those around me with the necessary education while learning how to have an open and healthy relationship with money, in the pursuit of our unique happiness. I really enjoy the personalized experience we build with clients through interactive financial planning that seeks to empower and educate them.”
Gratitude started her working career through a Merchandise Planning traineeship with Edcon while studying part-time for her post-graduate degree and through her excellent attention to detail skills quickly advanced into an Assistant Planner role specialising in tailored location planning that catered for the Edgars chain at store level, she aims to use those skills in the process of designing a personalized financial plan as she merges into the wealth advise space. She joined BDO Wealth in 2019 and is working towards becoming a CFP®.
- BCom Finance (UJ 2016)
- BCom (Hons) Financial Planning (UJ 2018)
Gratitude has a craziness for life in its entirety; enjoys travelling to nature reserves and driving through scenic routes for the beautiful views, a foodie at heart and loves music.