Experience
Lee-Anne is a Director in Advisory Services at BDO.
After gaining work experience in the hospitality and food & beverage sectors, Lee-Anne joined Grant Thornton in 1997 as a Senior Consultant and was appointed as a Director of Grant Thornton in 1999. Grant Thornton Johannesburg merged with BDO South Africa in December 2018.
Lee-Anne is responsible for BDO’s Strategy and Development Advisory division which specialises in providing advisory services to the tourism, hospitality, leisure, property and related industry sectors, in both the private and public sector.
In her role Lee-Anne works directly with clients to provide them twith strategic planning, feasibility studies, market demand assessments, economic impact assessments, financial modelling, etc. Some of the roles and assignments which indicate Lee-Anne’s wide range of experience include:
Market Research and Analysis
- Minister of Tourism’s Technical Panel of Experts: Lee-Anne was appointed by the previous South African Minister of Tourism to a 3-person panel of experts on Tourism Statistics.
- Tourism Business Council of South Africa: Conducting extensive research and analysis to determine the impact of visa regulations on the South African tourism industry
- Gauteng Provincial Government: Demand assessment for the Cradle of Humankind World Heritage Site and Dinokeng projects
- World Bank: Market demand assessment and business model for a housing development in eThekwini
Strategy
- Gauteng: Tourism Sector Strategy
- Gauteng: Events Strategy
- South African Maritime Safety Authority: marine tourism strategy for South Africa
- Lee-Anne has facilitated strategic planning sessions for numerous organisations and business units
Feasibility
- Numerous market and financial feasibility studies for proposed new hotel, mixed-use, residential, conference centre, etc developments.
Economic Impact Assessment
- City of Johannesburg: Measuring the actual impact of the FIFA 2010 World CupTM on the City of Johannesburg
- Premier Soccer League: Determination of the economic impact of professional soccer in South Africa
- Numerous Economic impact assessment for sporting and cultural events hosted in South Africa
Qualifications
- BSc (Microbiology and Zoology)
- Master's in Business Administration (MBA)
Other
Lee-Anne regularly presents at conferences, conducts interviews, and is quoted about issues relating to the tourism, hospitality and property industries and women in business.
She is a member of the Women’s Property Network (WPN), the Institute of Directors (IoD), the South African Market Research Association (SAMRA) and the South African Council of Shopping Centres (SACSC).
Lee-Anne is a Director of Fair Trade Tourism (FTT).